60 anniversary HMSM

Hotel Management School establishes strategic partnership in Aruba | 26 January 2018

On 12 January 2018, the Hotel Management School Maastricht and the Aruba Tourism Authority entered into a strategic partnership aimed at optimising the service level provided by organisations on the Caribbean island.

The initiative for this will lie with the Hotel Management School Maastricht’s Hospitality Consultancy team, with a ‘train the trainer’ module for the Aruba Certification Program (ACP) being one of the components of the programme the two parties will work on together.

Raising standards of service provided by hotels - and taxi firms too

Working together, the strategic partners will be developing programmes and working methods related to Service Excellence. The objective of such programmes will be to raise the level of service offered by a wide range of organisations in Aruba to a high level, and to keep it there. Organisations targeted will include not only hotels but also those in related sectors, such as tour operators, customs authorities and taxi firms.

Local consultants

In addition, the Hotel Management School Maastricht’s Hospitality Consultancy team will advise, train and help the Aruba Certification Program team, transforming it over time from a simple trainer and facilitator into a service excellence consultant. The partnership will also ensure that knowledge and experience can be shared and then developed together. That knowledge and experience can then ultimately be transferred, allowing the team to implement activities locally. The partnership is based on the ‘train the trainer’ principle, as effects are greatly increased if local consultants are responsible for implementation.
Hospitality Consultants from the Hotel Management School Maastricht will travel to Aruba on a regular basis in order to develop the programmes and provide advice.

Cooperation agreement

Last week, Ton Stekelenburg (Director of the HMSM Hospitality Consultancy) and senior consultants Jeroen Frerichs and Maarten Bos finalised the details of the agreement following discussions with the Minister of Tourism, the President of the Central Bank, various unions, the hotel association and other representatives from the industry as a whole. Their conclusions were successfully presented on Friday, 12 January 2018, after which Ronella Tjin Asjoe-Croes, CEO of the Aruba Tourism Authority, and Ton Stekelenburg put their signatures to the official cooperation agreement.


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