Castle and park

Study Plan

Innovation and Entrepreneurship in Hospitality (Barcelona)

  • Redefining the Hospitality Experience (5 ECTS)
    It focuses on concept and idea generation frameworks for identifying and creating hospitality business opportunities through the enhancement of the guest experience. Cool Hunting, Design Thinking processes, Imagineering and Co-creation are topics covered within the module. Selected tools, techniques and examples of innovation management will be covered.
  • Innovation Management in Hospitality (5 ECTS)
    This module reviews relevant innovation concepts in tourism and hospitality, with a specific focus on the main factors and drivers in innovation in relation to hospitality organizations.
  • Entrepreneurship and Intrapreneurship (5 ECTS)
    This module focuses on the challenges of turning ideas and innovations into profitable and sustainable business, either by creating a new company or being an entrepreneur inside an existing company.

International Hospitality Management (Maastricht)

  • International Strategic Management (5 ECTS)
    Starting from the mission and vision and given the objectives of a company, a strategic analysis of a real company in the hospitality industry will be submitted. After completing the strategic analysis, students will make an implementation plan, including risk management. Competitive and internationalization strategies, will be evaluated among others and a choice will be made for the company.
  • International Marketing Management (5 ECTS)
    Keywords are: relationship management approach, customer value and growth strategies. A marketing plan for an existing company will be developed, in which all important marketing decisions are featured, such as international service and brand management, international price, communication and distribution management.
  • International Financial Management (5 ECTS)
    This module provides essential financial skills necessary in order to analyse different business scenarios. Financial competencies are directly related to top performance careers within the industry. The components towards successfully applying revenue management will be introduced and discussed step by step. 

Leadership Competencies

  • Leadership Development Program (4 ECTS)
    Students are guided in developing the competencies for professional life, with a special focus on the requirements of working as Hospitality Managers.
  • Communication Skills (3 ECTS)
    Gain effective communication skills for professional, powerful, persuasive presentations, and improve confidence, style and impact of public speaking. Learn the principles and practices of Corporate Communications and strategies in order to be effective.
  • Cross-cultural management skills (3 ECTS)
    Assessment and advice on how to release higher potential in individuals enabling sustainable success by making the most of alternative cultural perspectives. 

Research in Hospitality

  • Research methods (5 ECTS)
    The aim of Research Methods is to reinforce your expertise in research. This academic block involves: problem solving; research design; information management and research; analysis and synthesis of data; writing research reports.
  • In-company Research Thesis (15 ECTS)
    Student are expected to successfully complete a high quality rigorous and systematic research thesis. This is required and is of general relevance to the successful completion of the Master IHM. The universities collaborate in finding an international internship in a hotel, tourist organization, consultancy or tourism related company (visa regulations permitting). During the placement, the student has to create a research thesis. The project might range from feasibility studies, clarifying a policy problem, identifying bottlenecks, making recommendations for improving an existing situation or evaluating processes. Its contribution in terms of practical implementation will be highly valued.
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