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HMSM visiting International Hotel Investment Forum at InterContinental Hotel Berlin | 15 maart 2019

The three-day event (6th-8th March 2019) is the place where deals are done, and important industry decisions are made. IHIF attracts a very senior gathering and among them nearly every major hotel chain CEO, influential global tourism ministers and the largest group of investors and hotel owners.

This year Fanny Beaumont Manager Internships, Vera Duhring Dean Relations & Commercial Affairs and Josje van Dongen Head of Innovation & Hotel Management Track visited the forum to strengthen relationships with hotel industry partners and establish new ones. This would have been the first time our school was going to participate in the yearly student challenge. Unfortunately, the student challenge was cancelled. But we definitely plan to join with a group of students next year. IHIF is also an ideal place to catch up with the latest trends and insights.

Over 200 speakers took part in the educational program, all chosen because they have something important to say and advice to give. A small selection:

Hotel alternatives also face tech, distribution hurdles

Standing out from the pack in the hotel industry requires ingenuity and sticking closely to the guest as both they and the industry change. Expect more blur and more initiative from the alternative-accommodations segment. (HNN, 2019)

CEO's discussing the issues of the day

CEOs from IHG, Best Western, Radisson Hotel Group, Deutsche Hospitality and Rosewood Hotel Group discussed the issues of the day on a main-stage panel at IHIF.

CEO panel discussing big issues facing the hotel industry

Speakers on the “Adapting to survive and thrive” CEO panel discussed the big issues facing the hotel industry. From left: Radisson Hotel Group’s Federico González, Best Western Hotels & Resorts’ David Kong and Deutsche Hospitality’s Thomas Willms. (Photo: Stephanie Ricca)

What about the alternative-accommodations sector?

The alternative-accommodations sector is seeing its products, guests and capital turning more traditional, according to IHIF panelists. From left: Marloes Knippenberg, of Kerten Hospitality; Rainer Nonnengässer, of International Campus GmbH; Kike Sarasola, of Room Mate Group; and Oliver Winter, of A&O Hostels. (Photo: Terence Baker)

(Photo: Mark Green)

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