Cookie policy

Cookies

We use cookies on the website of the Hotel Management School Maastricht. A cookie is a small file that is included with the pages of this website and stored by the browser on your computer’s hard drive. The use of cookies is essential for the proper functioning of our website, but cookies that have a delayed effect (such as Google Analytics) are also very important. Without anonymous input from visitors, we cannot form any picture of the use of the website and how we can improve it.

We use the following types of cookies:

1. Cookies required for website operations
Functional cookies are necessary for the website to function properly. These cookies are therefore placed by default and will not be deleted if you do not accept them.
 
2. Cookies for measuring visits
Analytical cookies enable us to measure visits to the website. These statistics give us insight into how often our website is used, what information visitors are looking for, and which pages are visited most frequently. This shows us which parts of our website are popular and where we can improve our website. We continuously analyse and improve the website to make the experience as pleasant for visitors as possible. The statistics that we collect cannot be traced back to individuals. These data are therefore always used anonymously. Your IP address is expressly not included. We use Google Analytics to gain insights from the data. We always place analytical cookies when you visit our website.

For more information about what Google does with the collected data, please refer to the privacy policies of Google. These policies are subject to regular change. We never disclose your personal data (such as your name, address, or telephone number) to Google.

3. Cookies to display our advertisements on other websites
We use online advertisements to highlight our services. We prefer to do this in the most targeted way possible, in order to keep costs low and not show you any unnecessary advertisements. For this, we use Google Adwords. In this way, we can advertise in a targeted way and keep costs low.

These cookies enable us to: 

  • Keep track of which advertisements you have already seen. This will prevent you from seeing the same advertisement too often.
  • Keep track of how many visitors click on our advertisements.
  • Keep track of how many visitors use our services after they have clicked on an advertisement. This is necessary in order to be able to analyse the effectiveness of advertisements.
  • Keep track of whether you have already purchased certain services from us. You will then not see any unnecessary advertisements.

Even if you do not accept cookies, you may still see our advertisements online. In other words, not all of our advertisements use cookies. Cookies make it possible to display advertisements that are more relevant to you, as opposed to unnecessary ones.

Deleting cookies

Cookies are stored on your computer, and you can delete them at any time. This is a very simple process. Click on one of the browsers below to go directly to your browser’s manual. Please note that after deleting cookies from your computer, you will need to re-enter your preferences or log in again on some websites.

If you do not want websites to place any cookies on your computer, you can adjust your browser settings to warn you before cookies are placed. You can also adjust the settings so that your browser rejects all cookies or only third-party cookies. Cookies that have already been placed can also be deleted. Please note that you will need to adjust the settings separately for each browser and computer you use.

You should be aware that if you do not want cookies, we will no longer be able to guarantee that our website is working properly. Some website functions could be lost, or you might not even be able to view certain websites at all.