Expertsessie | Online
What Hermès can teach hoteliers: lessons from luxury retails for hospitality professionals
Luxury hospitality is booming, yet understanding what guests will value tomorrow is becoming increasingly challenging. Expectations are evolving rapidly, and yesterday's definition of luxury is no longer a guarantee of future success. We frequently talk about concepts such as experience, transformation and personalisation, but do we always mean the same thing?
Join this interactive online expert session with Dr. Clara Edouard, Senior Lecturer in Luxury Management at Hotel Management School Maastricht, and explore what hospitality professionals can learn from Hermès, one of the world's most iconic luxury brands.
Although Hermès does not operate a single hotel, it delivers exceptional hospitality every day. During this session, Dr. Edouard will examine how luxury brands create meaningful experiences, build emotional connections and cultivate lasting loyalty. Drawing on lessons from Hermès and insights from the luxury sector, she will challenge you to rethink the meaning of luxury and reflect on how these principles can be translated into hospitality. Throughout the session there will be ample opportunity to ask questions and engage in discussion.
The session, takes about 60 minutes and is designed for hospitality professionals, hotel managers, entrepreneurs and anyone with an interest in luxury hospitality and guest experience. Join us and discover how the principles behind the world's most admired luxury retail brand can inspire the future of hospitality.
About the expert
Dr. Clara Edouard holds a PhD on Parisian high society and its codes of elegance, as Paris became the capital of luxury. Her thesis was published by Honoré Champion in 2018. She is senior lecturer in Luxury Management within the highly regarded Haute Hospitality minor at Hotel Management School Maastricht. Her work bridges academic research and industry practice, with a particular focus on how luxury brands and hospitality organisations create value through meaningful experiences. These insights have contributed to the development of a new Luxury Hospitality masterclass (to be launched in spring 2027).
This session is independent and is not affiliated with or endorsed by Hermès.