Future of Food

Food for thought, plated for the future

If we can imagine the future, we can create it

The need to reimagine the way we produce and consume food is more urgent than ever before. Current means of production and levels of consumption are simply not sustainable. Consequently we need to redesign and innovate the food service and wider hospitality industry. The challenges may seem daunting, but at the same time we see great opportunities to apply emerging innovative approaches.

The research centre Future of Food aims to serve as a platform to make the food service industry future-proof. We identify current and future challenges, we imagine new consumer experiences, we propose sustainability interventions. We do this through prototyping and testing, through applied research with the aim of stimulating sustainable innovation in the industry. If we can imagine the future, we can create it.

Student stands in front of the smart board in the classroom and gives presentation to his fellow students at the hotel school maastricht.

The research centre Future of Food contributes to todays challenges by supporting and providing direction to the development of the food service and hospitality industry.

Read more about todays challenge

The Future of Food is a topic much debated in the last decade. Its importance and need for direction is evident in the formulated ‘Sustainable Development Goals’ set for 2030 by the United Nations. Twelve out of a total of seventeen of these goals can be attributed to food, from consumer health through nutritious food consumption to the food production process and waste across the food system.

We are living in times where the need for change and transformation of our food consumption and supplying sectors is more urgent than ever before. This urgency is particularly visible by examining the impact of the global COVID-19 pandemic which has caused devastating conditions but also sparked new innovations across the food service sector globally. For many stakeholders this has vast consequences, from limiting and adjusting consumption behaviour to closing of businesses and unemployment. As we persevere through this challenging period, this is also a time and opportunity for radical innovation towards a more sustainable path of our industries.

Consumers today are equipped with the technology to access knowledge across disciplines in a matter of seconds assisting and stimulating their decision-making process. This in turn means that the chain from production to consumption has become much more complex, where various stakeholder needs, and contexts need to be understood and incorporated to create a more sustainable development pathway for the food service sector, and closely connected industries.

The challenge lies in how to innovate the food and wider hospitality industry through sustainability interventions that satisfy consumer demands for food experiences while anticipating and responding to disruptors that trigger transformations across the food sector to guarantee a sustainable future of food.

The research centre Future of Food serves as a platform that brings together industry practitioners, researchers and students nationally and internationally to identify current and future challenges across the food service industry and resulting consumer experiences. The research centre tackles these through evidence-based sustainability interventions that can be prototyped and tested through applied research with the aim of stimulating sustainable innovation in the industry.

Food Experience Lab

The Food Experience Lab is an environment that brings people together to explore the next step in food experiences. It embodies a playground for innovation. We embrace technology such as immersive technologies, 3D food printers, and physiological measurement devices, to imagine, prototype and test future food experiences that are sustainable and valuable for directly or indirectly impacted stakeholders. 

Are you inspired by our researches and do you want to experience these yourself or with colleagues? The Food Experience Lab is available for rent.

Rental packages


Current projects & publications

We stimulate students and partners to think beyond what is possible today. Using the Food Experience Lab as playground for innovation, we imagine alternatives and new approaches in our relationship with food. In this endeavor, we build bridges across stakeholders, from students to the research community to our partners in the industry with the ambition to move our field forward together. Furthermore we provide different publications.

More about our involvement in education

Professor Danny Han

Danny was born and raised in Germany with South Korean parents. He studied at the International College of Management in Sydney. It was there that he became fascinated by the taste complexity of food and drinks, the perceptions and (social) experiences it can create for people, and the deeper meaning and connection with dedicated environments. Danny is also senior researcher at Breda University of Applied Sciences and serves on the board of the GFBA and EuroCHRIE.

Meet the professor


Inaugural speech

On April 7th 2022 Dr. Danny Han was installed as professor of the research centre Future of Food. The title of his inaugural speech is: ‘a taste of the future'. Danny and his team stress the importance of embracing novel approaches in the future of food.
Many are aware of the challenges we face in the food industry. We have to come up with solutions for these challenges. Not next week or next month, but now.'

Read the inaugural speech


Research team

The team of research centre Future of Food consists of 5 members led by professor Danny Han.

Meet the team members