Robots will not improve hospitality unless we redesign the experience
Written by professor dr. Danny Han for Food Inspiration Magazine
Tech expert professor dr. Danny Han explains that robots alone will not significantly improve the hospitality industry unless the entire guest experience is rethought. According to Danny Han, many organizations make the mistake of introducing technology without redesigning the underlying service process. As a result, innovation efforts often fail to deliver meaningful impact.
We need to move from 'where can we replace people?' to 'where do people matter the most.'
In his article for Food Inspiration Magazine, Danny emphasizes that hospitality is fundamentally centered on human connection and emotional engagement. Technology, including robotics, should therefore be used to support and enhance these interactions, rather than replace them.
Read the full article by Danny Han here:
Robots will not improve hospitality unless we redesign the experience
Highlights
From storytelling to experience design: tech expert Danny Han on immersive food experiences | Danny Han
How technology creates deeper connections between guests and the food on their plate.
Robots will not improve hospitality unless we redesign the experience | Danny Han
We need to move from ‘where can we replace people?’ to ‘where do people matter most?’
Scientific publication of Albert Mhangami in the International Journal of Intercultural Relations
Lecturer Albert Mhangami's article has been published in the International Journal of Intercultural Relations, a leading journal in the field.