From storytelling to experience design: tech expert Danny Han on immersive food experiences
Written by professor dr. Danny Han for Food Inspiration Magazine
Tech expert professor dr. Danny Han explains that hospitality is shifting from storytelling to fully designed, immersive experiences. In his article for Food Inspiration Magazine, he argues that guests remember not just the food, but the emotions, environment, and interactions around it.
Creating memorable food experiences
He emphasizes that meaningful experiences are created through a combination of sensory elements, storytelling, and social context. Technology can support this, such as through virtual or augmented reality, but should always enhance the overall experience rather than be the focus itself.
Read the full article by Danny Han here:
From storytelling to experience design: immersive food experiences
Highlights
From storytelling to experience design: tech expert Danny Han on immersive food experiences | Danny Han
How technology creates deeper connections between guests and the food on their plate.
Robots will not improve hospitality unless we redesign the experience | Danny Han
We need to move from ‘where can we replace people?’ to ‘where do people matter most?’
Scientific publication of Albert Mhangami in the International Journal of Intercultural Relations
Lecturer Albert Mhangami's article has been published in the International Journal of Intercultural Relations, a leading journal in the field.