Study programme

During our four-year study programme, we combine theory with practice and invest a great deal in your personal development and guidance.

Our education is small-scale, whereby you will work intensively in project groups. This is put into practice when organizing an event, running the Teaching Hotel or solving a realistic business case. You will also gain experience during two company-based practical and management internships.

Student stands in front of the smart board in the classroom and gives presentation to his fellow students at the hotel school maastricht.

What will you learn?

In the first year of the bachelor study programme of Hotel Management School Maastricht, you will become acquainted with the hotel industry. You will study two modern foreign languages and follow courses such as marketing, management accounting and both operations and human resource management. 

In the second year of our 4-year bachelor programme you will participate in an internship abroad. Furthermore, we will continue expanding your core knowledge.

The third and fourth year are all about hotel management and change management. In this phase, you will show that you can also function at a strategic level. You will choose your own courses, whereby specializing during the last year and a half of the programme. An exchange to a partner university is also an option. The last five months of the course are reserved for your management internship.

Bachelor Hotel Management

Year 1

Introduction days (4 days)

First-year students start with Boostcamp before the courses begin. During these introduction days, you will receive a boost in 'the world of hospitality'.
The varied programme has been carefully selected. The goal is to help you find your way and to make you feel welcome in our campus community. The Boostcamp will focus on Hospitality, Gastronomy, Innovation and having a Global Mind.

Professional hospitality (10 weeks)

In this block of the bachelor programme Hotel Management, you will learn the basic elements of the business side of the hotel industry during a period of 10 weeks. The focus is on  financial management and process management. The block consists of theoretical lessons and practical services at Rooms Division (Front Office and Housekeeping) in our Teaching Hotel and school restaurant, Refresh.

Courses:

  • Hotel Business
  • Financial management
  • Human Resource management
  • Management skills
  • Foreign language: French, German, Spanish or Dutch as a foreign language

Gastronomic hospitality (10 weeks)

In the following 10 weeks, the emphasis will be on 'Connecting Gastronomy'. In the theoretical lessons, you learn what gastronomy and hospitality entails. 
In addition, we teach you the basic knowledge of food service, goods, wines and beer. You apply that knowledge in the restaurant of the Teaching Hotel, where you work in the service as well as in the kitchen.

Courses:

  • Theory about taste and tasting
  • Wine knowledge
  • Food Safety
  • Commodity knowledge
  • Management skills
  • Foreign language: French, German, Spanish or Dutch as a foreign language

Innovative hospitality (10 weeks)

The third block of the bachelor programme Hotel Management, we challenge you to put theory into practice, with an emphasis on 'Innovative Entrepreneurship'. Furthermore, you continue to develop your knowledge in the field of financial management.

In this study block you, together with a group of other students, will organize an event for external guests. This event must be sustainable and innovative. You will use your knowledge in the field of hospitality and gastronomy. Of course, you will receive support from our teachers and coaches. To prepare you for the event, we have helpful workshops to put you on the right track.

Courses:

  • Financial management
  • Imagineering
  • Marketing
  • Theory about taste and tasting, beverage & cost control
  • Corporate social responsibility and innovative entrepreneurship
  • Management skills in combination with English
  • Foreign languages: French, German, Spanish or Dutch as a foreign language

Intercultural hospitality (10 weken)

You will learn about 'Global Mind', in the last 10 weeks of the first year of the bachelor programme. This study prepares you for a career in the international hospitality industry. 
What norms and values are there in other countries? How is that reflected in the corporate culture? What do the United Nations Sustainable Development goals mean for the international hospitality industry?
You will take the first steps in practice-oriented research. You write your first research report, based upon your intercultural research.

Courses:

  • Intercultural communication
  • Organizational culture in an intercultural context
  • Marketing
  • Law
  • Research skills, including academic writing
  • Management skills in combination with English
  • Foreign languages: French, German, Spanish or Dutch as a foreign language

The Hotel Management School Maastricht is committed to make your time as a student as successful as possible. We invest a great deal in guidance and your personal development. This is why every student receives student counseling.

You will be assigned a study coach. We organize extra lessons (in collaboration with student association Amphitryon and/or the Student Council) and you can always contact a school counselor if you need more assistance.

Year 2

Managing the Employee Journey (10 weeks): 

The first 10 weeks of your second year of study will be dedicated to the management of staff. This is also known as 'managing the employee journey'. As the term suggests, this is all about the journey employees go on within the organisation, from the point of their first contact with the company right up until when they leave. As their journey progresses, employees form an opinion on the company at a number of specific touchpoints. Examples of these are their initial interview and their annual appraisal. If companies focus attention on the employee journey, this results in an enthusiastic, satisfied and productive workforce, which is extremely valuable, particularly in the hospitality sector.

The use of data is also becoming increasingly important in this. This is why the module will teach you how to use HR analytics to improve the way you manage the employee journey. You will also work on developing your management skills in this module, often in combination with English. This will involve you learning how to conduct a range of conversations that are important across the employee journey in a professional way.

This module’s professional product is the writing of a Human Resource Plan for a hotel. The plan will reflect what you have learned about the employee journey.

Finally, you will take lessons in your second foreign language during this module, and start preparing for your operational internship.

Performance Management (10 weeks):

The second 10 weeks will focus on designing a hospitality concept and managing the financial performance of a hotel. As you work towards a concept, you will learn how to analyse trends, draw up a marketing plan, and think about target groups, customer satisfaction, promotion strategies and the financial feasibility of your plans.

You will also learn how to optimise a hotel’s financial performance. Particular areas of emphasis will be financial planning and control, forecasting and pricing strategies. In all of this, being able to interpret management information (data) and making use of new technologies is important.

The professional product in this module is a Performance Review Interview, during which you individually elaborate on your concept, marketing plan and financial analyses / choices.

In English, you will learn how to write a good blog. This is important preparation in terms of a task during the internship, when you will also be writing blogs.

Finally, you will take lessons in your second foreign language and continue preparing for your operational internship.

Module 4 (20 weeks): internship!

In the following 20 weeks of the second year, you will do an internship abroad. During this 5-month internship, you will work in a Rooms Division or Food & Beverage department of an international hotel. 

You can do an internship in Europe, Asia or America. In consultation with Internship Office, you will determine which internship position suits you best.

During your internship, you share your experiences in the field of trends and innovations via blogs on the online platform Curious People. You will have continuous contact with your internship supervisor. In most cases, your supervisor will come to visit the hotel to make sure that you are doing well abroad.

Year 3

Module 5 (20 weeks): Strategic management and change management

The first semester of the third year is all about strategic hotel management and change management. You further expand your knowledge, skills and experiences. 
You will use all the acquired insights in the development of a realistic business case, for an existing hotel. 
In this module, you will show that you can also function at a strategic level.

Courses:

  • Strategic management
  • Management accounting
  • Marketing
  • Human Resource Management
  • Leadership
  • Sustainability
  • Design thinking and innovation
  • Research

Tracks

In this phase of the hotel school bachelor programme, you will decide in which direction you want to develop further. You can specialize during the last year and a half of the study programme. This way you can distinguish yourself from others in the hospitality industry.

You can choose from the following tracks:

  • Hotel Management
  • Foodservice
  • Horizons in Hospitality

With one or two minors in module 6, your consultancy assignment and your management internship, you will pursue your chosen track.

Concerning student coaching, we are shifting the focus to career counseling. The career workshop ‘With a view to my future’ is the kick-off for this part of the study programme. This will be an intensive day at a location outside of school. We pay a great deal of attention to the development of personal leadership.

Module 6 (20 weeks): 2 minors or exchange or pre-master

In this module, you will follow two minors. A minor lasts 10 weeks. Interesting minors are offered at Hotel Management School Maastricht, at Zuyd University of Applied Sciences and even at the national level.

You will choose at least one minor that fits well with the chosen track. You have complete freedom of choice regarding your chosen one.

Also, you will start by working on your Personal Positioning Paper (PPP). Finally, you will complete this in module 8 with a final assessment. During this assessment, you will present yourself as a young professional and answer questions from an internal and an external assessor. You can consider this interview as the first job interview of your career.

Minors

  • Minor Creating Customer Delight, across cultures
  • Minor Foodservice
  • Minor Gastronomy
  • Minor Horizons in Hospitality
  • Minor New Business Development
  • Minor Revenue and Real Estate Management

Zuyd postgraduate minors

Together with Maastricht University and Zuyd University of Applied Sciences, they have developed a special postgraduate minor (pre-masters) of six months. You can follow this minor in module 6 of your bachelor programme (instead of the above-mentioned minors). If you successfully complete this programme, you can immediately be admitted to the master’s degree courses below.

  • International Business
  • Management of Learning
  • Global Supply Chain Management and Change
  • Information and Network Economics

If you choose for the postgraduate minor, you can complete both your bachelor's and your master's in five years. Hereby, combining the best of both worlds.

Exchange programme

During the third year of your study programme, you can participate in an international exchange programme. This is interesting for those who want to gain more international experience.

Exchange via the Zuyd programme Young Professionals Overseas is also possible.

Year 4

Module 7 (20 weeks): Management (consultancy) project

In the fourth year of the Hotel Management bachelor programme, you will demonstrate that you have acquired all competencies that fit the profile of an international hospitality manager. 
In the first semester, you and a group of fellow students will work out an advice assignment from an external client. You are presented with a complex management problem and you get to work. You delve into the subject, formulate a research question and conduct practice-oriented research. You will process the results of your research in a realistic advisory report. The assignment is completed with a presentation to the client.

Module 8 (20 weeks): internship!

The last five months of the study programme are reserved for your management internship. This may be in the Netherlands or abroad, and in a hotel or other hospitality-related company, depending on your track. One of your tasks will be a specific internship assignment.
The management internship is the perfect preparation for your first real job and it’s not unusual for companies to offer students a contract upon completion of the internship.

Final assessment

To complete the bachelor programme, you will give an individual presentation. During this presentation, you can show what your added value as a Young Hospitality Professional is for the professional field. After giving the presentation, you will answer questions from an internal and an external assessor. This interview is, as it were, the first job interview of your career.

The student with the best pitch wins the IHAB award (established by the International Hospitality Advisory Board of the programme). 

Academic Challenges

Curious about what to expect of the courses in the first year? Have an online taster and register here for one or more of our online Academic Challenges!

Community Involvement

Hotel Management School Maastricht has various projects in which third or fourth-year students work (together) and make a positive contribution to the environment, the school or others around us. We call these projects ComIn (Community Involvement). In addition to the regular lessons, you will invest time and energy in a community project.

Internships

First-year students practice in the Teaching Hotel. In the second and fourth year, you can choose from beautiful places around the world, to do an internship. Do you want to know more about these internships? You can read more details here, internships.

Student coaching

During the bachelor's programme of Hotel Management School Maastricht, you will be trained to become a knowledgeable, hospitality manager.

In addition to knowledge about the field, a good manager has certain personal qualities. That is why we pay a lot of attention to your personal development, through student coaching.

Questions?

If you have any questions, please feel free to get in touch with our International Student Recruiter Ms. Mast:
study.hmsm@zuyd.nl
+31 (0)6 43 577 147

Open days

Visit one of our open days.

Questions?

If you have any questions, please feel free to get in touch with our International Student Recruiter Ms. Mast:
study.hmsm@zuyd.nl
+31 (0)6 43 577 147

Apply for the programme

As from 1 October 2020 you can apply via Studielink

Start February 2021 
International candidates: between
1 October – 1 November 2020

Start September 2021 and February 2022
All candidates: between 1 October –
1 May 2021

Apply now